“Eat, Learn & Create Reciprocal Opportunities #1”
Event Japan – The future of Brand development
As Tom Cook said: ”A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.”
In order to grow, brands nowadays must become more user-centeric.
Marketing and communications methods are becoming less transactional and more experiential, less siloed and more integrated.
Marketing is no longer a monologue it is now a dialogue where the objective is to establish rapport, build relationships and maintain a high level of interest and engagement.
Brand development is now the art of Creating Reciprocal Opportunities.
Our speaker Chad Bennett, RealCRO Brand Strategist, will share with us his experience in branded entertainment and experiential marketing.
This event will help brands and professional brand builders understand how customer experience impacts purchase decision and how to mesure return on investment.
A BIG thank you to our amazing speaker Chad who has generously and effectively shared with us his vision of and
experience in Brand Development & Experiential Marketing for Japan.
Those are some of our takeaways from Chad’s presentation:
1– Telling stories is mandatory, telling authentic stories is a must and it is our duty as marketers to do it right
2– Our capacity to Create Reciprocal Opportunities can enable us all to start fruitful partnerships even with players from the same industry
3– Successful business when associated with a strong and authentic philanthropic mindset can power rightful causes
A warm thank you also to our dear friend Guilhem and his team at Babolat, and of course Ed & Usquaebach team for their on-going support.
Chad we challenge you on the tennis court with your new pure Drive racket from Babolat!
If you win we can celebrate with Helen and Sam the winners of our door prizes and treat ourselves with some Usquaebach (On you and Ed)! (-;
Next month our keynote speaker Pascal Gerbert-Gaillard Asia Director for BioC’Bon is going to share with us his vision of “The future of/with organic food”.
Thank you all for sharing these precious moments with us.
We look forward to Creating Reciprocal Opportunities with you all in a near future.
“Create Reciprocal Opportunities”
Meguro-ku Printing factory 1st floor
2-11-3, Meguro, Tokyo 153-0063