Topic

The internet is making commerce faster than ever before and accessible from anywhere.

Online business is shaping new global customer service standards which are constantly adapting to emerging trends and new client’s behaviours.

While more enhanced & personalised user-experiences are required e-commerce represents an important paradigm shift in Business with estimated retail e-commerce sales worldwide near 5 trillion USD in 2021.

Many brands aim at leveraging digital tools to connect with their constantly connected and quickly bored digital-native audience, although, taking your business online is no easy task and it raises many questions like:

How to comply with international trade regulations and local data protection laws?

How to make sure that online business does not cannibalise offline operations but completes it instead? How to prevent or manage the increasing amount of e-frauds efficiently?

Our speaker, Mr. Rasmus Kütt Former Head of e-commerce at Kraft Heinz in Japan has answered these questions and share with us his vision of the potential of, the challenges and opportunities ahead e-commerce.