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Influencer Marketing

“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is” 

– Scott Cook 

 

Wouldn’t it be amazing if you could ask consumers to recommend your product to other consumers?  That’s what influencer marketing is, and here are the reasons why your brand needs to hop on the train now.

Influencers, also known as opinion leaders, are social media accounts that have a large, active community following them. These accounts are on platforms such as Instagram, Youtube, and Facebook and their themes can range from comedy skits and cooking shows, to beauty tutorials. 

With over 4 billion people using the internet and almost 3 billion of them active on social media, the online audience is enormous and is a feeding ground for business.

However, due to too many ads, much of the online audience is becoming more sceptical of the content being directed at them.  In fact, 11% of internet users install ad blockers to prevent marketing campaigns from reaching their devices.  

The power of influencers, however, lies within their relationship with their audience.  Influencers are able to maintain a level of trust with their audience that businesses struggle to achieve.  A study even showed that 88% of people trust influencers to give honest opinions of a product or service as much as they trust their friends’ opinions.  

Not only that, at least 60% of consumers have been influenced by social media before buying a product.  Businesses can tap into this trust by partnering with influencers to reach new audiences without having to worry about first building trust with them directly. 

One common misconception is that influencer marketing is not cost-effective.  This is not true.  In fact, many businesses are making as much as $6.50 for every $1 spent!  89% of companies say that the return of investment of influencer marketing is equal to or better than other marketing tactics.  If your business cannot afford to spend a part of the budget towards influencer marketing, that’s okay too. Although it’s better to compensate influencers with cash, many also accept free products in return for their efforts.  Influencer marketing is so effective, however, that 65% of influencer marketing budgets have increased in 2019.

 RealCRO marketing and branding agency also specializes in helping businesses with influencer marketing, so if you need an extra boost, click here to contact us.

Sources:

“9 Mind-Blowing Influencer Marketing Statistics You Did Not Know About.” Influencer Marketing Hub. February 18, 2019. Accessed July 08, 2019. link

Bailis, Rochelle. “The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest.” The BigCommerce Blog. Accessed July 08, 2019. link

Claesson, Amanda. “5 Reasons Why Influencer Marketing Is Important For Your Brand.” Duffy Agency. March 22, 2018. Accessed July 08, 2019. link

Singh, Tanya. “Why Influencer Engagement Is Important in Digital Marketing.” Relevance. April 06, 2018. Accessed July 08, 2019. link

“Social Media Platforms and Demographics.” Accessed July 8, 2019.

“World Internet Users Statistics and 2019 World Population Stats.” Internet World Stats. Accessed July 08, 2019.

 

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Shinbashi, Minato-ku, Tokyo 105-0004

contact@realcro.com

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"Create Reciprocal Opportunities"

Address

New Shinbashi Building  9F #903 2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004

contact@realcro.com

+81  3 - 6268 - 8815

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