Marketing basics, strategies and tips

In our internet area, new trends are emerging more rapidly than ever before. While marketing fundamentals will remain, our content production and distribution strategies have to adapt to new channels, new formats, new audience expectations and behaviors.

To help marketers to get up to speed with new terms and practices, not rush decisions but develop and maintain a coherent marketing mix for their brand we have decided to share some of our thoughts and insights on all things business, communications, and marketing.

We hope that you will find some of it useful and insightful. For collaborations or to become a contributor please use this link and help us to understand how you imagine that we could create reciprocal opportunities together.

Marketing agencies are often believed to be some sort of evil’s right arm aiming at manipulating people’s opinions and overcharging their clients for it.

It is important for us marketers to use our influence and communication techniques to serve the right causes, share the right messages, and promote ideas that can create real and sharable value.

With this series of articles we want to encourage marketers to remember that marketing should serve a great purpose and that strategy, method and tools should be tailored to it.

Remember that that telling stories is not telling lies. In all of us lays the power to do some good and some bad sometimes voluntarily or unvolontarily but “with great powers come great responsibilities.”

Influencer Marketing

“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is”  -Scott Cook-

Wouldn’t it be amazing if you could ask consumers to recommend your product to other consumers?  That’s what influencer marketing is, and here are the reasons why your brand needs to hop on the train now.


Video Marketing

Video spread through the world during the late 1990s and now we live in a world where moving images surround us from all sides.  The medium’s popularity stems from its flexibility–not only video, but text, images, sounds, links, podcasts, infographics, and more can all be put into one video.  Video in itself is multimedia.



Search engine optimization (SEO): Deliverable measure of website traffic and digital visibility. If you are wanting to increase conversion rates and generate optimal return on investment, you’re not going to want to miss out on this. So, where to start?


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New Shinbashi Building 9F  2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004


+81 (0)3 – 6268 – 8815

"Create Reciprocal Opportunities"


New Shinbashi Building  9F #903 2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004


+81  3 - 6268 - 8815

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