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Branding 

Gen Hotel Kamakura

 

Hotel Branding

We were proudly selected by Keeyls & Odakyu to develop the brand of their new hotel in Kamakura.

Needs Exploration

Research & On-ground Findings

After hearing, extracting & analyzing their intention, vision & objectives we conducted a thourough competitor analysis.

We then researched historical and local facts about the area, first online and later on-ground.

Concept Development

Our concept was developed by aligning our client’s vision & objectives

with competitors’ data, historal & local fact checking & on-ground findings.

Naming

Those were some of our criteria for the name suggestion: 

1-It had to be Japanese rooted using historical, architectural, local and meaningful elements 

2- Tentatively it should be a two to three syllables word maximum 

3- It should not be too common but not complicated either “smart-accessible” 

4- It must be Japanese & foreign friendly with accessible prononciation

Logo Design

The name “Gen” was selected & four logo concepts were submitted to our client

Brand estate development

A brochure website was designed and developed by the RealCRO team using WordPress as a content management system. We advised our client for an SEO friendly domain name and we also integrated a bilingual booking module that was plugged with their payment & inventory systems.

Trasncreation & SEO copy

The sitemap was suggested by our team and while the Japanese copy was mostly provided by our clients we have supported them during the production process. The QA & J=>E transcreation was entirely managed in-house.

Corporate identity

After the winning logo was selected we started developing other corporate elements like the letter head, envelopes & business cards for the Gen hotel.

Create Reciprocal Opportunities with RealCRO

Visit US

New Shinbashi Building 9F  2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004

Call Us

+81  3 – 6268 – 8815

"Create Reciprocal Opportunities"

Address

New Shinbashi Building  9F #903  2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004

contact@realcro.com

+81 3 - 6268 - 8815

"Create Reciprocal Opportunities"

Address

New Shinbashi Building  9F #903 2-16-1

Shinbashi, Minato-ku, Tokyo 105-0004

contact@realcro.com

+81  3 - 6268 - 8815

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