RealCRO Celebrates the Power of Care at TEDxWasedaU 2024
On June 29, 2024, RealCRO was proud to support TEDxWasedaU 2024, held at Tokyo Port City Takeshiba under the inspiring theme “Care Compass.”
As a purpose-driven care marketing agency, we found deep resonance in this year’s call to lead with empathy and foster meaningful cross-cultural understanding.
While business success often prioritizes metrics and milestones, care is what grounds us, what humanizes our work and creates true, lasting impact.
At RealCRO, we have long believed that care is not just a personal value, but a professional principle.
It’s what transforms campaigns into communities, and relationships into reciprocal growth.
TEDxWasedaU 2024 reminded us that care is more than a virtue, it’s a compass.
A direction-setting mindset that allows brands, individuals, and cultures to move forward together.
The Case for Care in Business and Branding
It’s far easier to focus on our own goals. It takes courage and maturity to expand that focus to include others, our clients, our teammates, our communities, our managers and the world beyond.
As a multilingual care marketing agency, RealCRO has built its approach on this belief, that when care drives our actions, creativity becomes more inclusive, impact becomes more sustainable, and success becomes sharable.
This is the essence of our work. Whether we’re building brands, designing campaigns, or creating cross-border partnerships, we approach every challenge with one key question: “Who else can benefit while contributing?”
Care Is the Hardest Climb – And the Most Rewarding
Before we can extend care to others, we must first discover what truly matters to us. That search, for purpose, for values, for meaning, is a lifelong endeavor.
But the leaders who leave the most lasting mark are those who manage to climb while carrying others with them.
They build bridges instead of walls. They share the spotlight.
They create platforms for others to grow, succeed, and be seen.
That’s why, at RealCRO, we’ve made care our internal compass.
As a care marketing agency, we don’t simply help brands grow, we help them grow with purpose.
Because true growth isn’t only about what you gain, it’s about what you give back along the way.
Inspiring the Next Generation of Purpose-Driven Professionals
TEDxWasedaU brought together students, innovators, and change-makers united by a shared belief in the power of care.
As we listened to inspiring talks and engaged with the audience, we were reminded why we do what we do.
RealCRO’s diverse, multilingual team understands that empathy isn’t an extra, it’s essential.
In a world that is increasingly fragmented, care brings people together. And in a market filled with noise, care is the clearest voice.
As a care marketing agency, we are committed to nurturing a more connected, inclusive future, not just for brands, but also for the professionals behind it.
Join the Climb. Let’s Create With Care.
The climb is never easy, but when care is our compass, every step becomes meaningful.
The summit becomes a shared victory, and the journey becomes our story.
At RealCRO, we believe care creates momentum. It drives sustainable relationships.
It opens doors to new possibilities.
We invite like-minded brands, talents, educators, and partners to dare to care and connect with us to create reciprocal opportunities.
Whether you’re launching a campaign, mentoring a community, or building a mission-led business, we’re here to help you turn values into action.
We’re not just a care marketing agency, we’re your ally in building a better, more compassionate future.
Contact us today to collaborate on impactful, cross-cultural initiatives that matter.
Let’s care. Let’s create. Let’s climb together.
