ARCHITECTURE COMMUNICATIONS AGENCY IN TOKYO
RealCRO partnered with i-Mesh, a pioneer in high-performance technical fabrics for architecture, to manage their strategic PR and media presence at Expo 2025 Osaka.
i-Mesh’s innovative, sustainable materials were featured in several key pavilions,
including Italy and Indonesia.
RealCRO was tasked with ensuring these creative applications received the spotlight they deserved.
As a leading architecture communications agency in Tokyo, we designed and executed a
multi-layered campaign that combined high-impact PR, targeted influencer outreach,
and professional on-site event documentation to connect
i-Mesh with Japan’s most influential architects and design media.
Client: iMesh
Collaboration date: 2025
Nature of collaboration: PR, Influencer Marketing &On-site Event Coverage
Type of Projects Delivered:
RealCRO provided a comprehensive suite of communication services tailored for the architecture and design sector. This included strategic PR planning, the production of bilingual (EN/JA) press releases, and deep media outreach in collaboration with Kyodo PR. We also managed a bespoke influencer campaign, handpicking and inviting journalists and design creators to an exclusive panel discussion at the Expo. Our on-ground support featured a 5-person team for photography and video documentation to capture the material’s impact in a real-world architectural context.
Client Objective:
i-Mesh sought to leverage the global stage of Expo 2025 to showcase their creative, light, and modulable materials to the Japanese architectural community. The primary goal was to raise brand awareness among local innovators and designers, highlighting how i-Mesh’s sustainable “geometries of light” are used for both iconic facades and sophisticated interior designs..
RealCRO’s Contribution:
Acting as a bridge between European innovation and the Japanese market, RealCRO and partners managed a media list of over 400 journalists, achieving a remarkable 76.9% download rate for the final press release. We handpicked and contacted 73 influencers, managing the journey from initial contact to on-site attendance for key design figures. Our team ensured that the technical nuances of the material were communicated clearly in both English and Japanese, providing the cultural intelligence necessary for a successful Expo debut.
Results Achieved:
The campaign generated significant media momentum, with 9 confirmed media hits in major outlets such as Gadget News, Tokyo Chips, and Dmenu News, reaching a potential audience of over 106 million monthly page views. The estimated Advertising Value Equivalent (AVE) exceeded ¥4.95 million. Influencer engagement provided high-quality brand tagging and social proof within the design community, effectively “making the brand shine” in the competitive Expo environment.
STRATEGIC PR & MEDIA OUTREACH
RealCRO authored and distributed a localized press release that spoke directly to the interests of the Japanese architecture community.
By combining email outreach with targeted phone calls to 403 journalists, we ensured that i-Mesh’s lecture at the Expo was a “must-attend” event for the industry’s top tier.
ON-SITE DOCUMENTATION & EVENT COVERAGE
ARCHITECTURE MEDIA IMPACT
The campaign’s success was validated by widespread coverage across premium digital platforms.
With an estimated reach of over 100 million views, we ensured that i-Mesh was positioned as a leader in innovative architectural materials,
far exceeding typical industry benchmarks for engagement and visibility.
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