B2B TECHNOLOGY MARKETING AGENCY IN JAPAN

Emesent, a cutting-edge provider of lidar-based drone technology, turned to RealCRO for support in establishing a robust digital presence in Japan. Their goal was to effectively communicate their advanced solutions for assessing dangerous infrastructures while increasing brand awareness and driving engagement in this highly specialized market.

Client: Emesent

Collaboration date: 2022

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

RealCRO partnered with Emesent on a comprehensive digital marketing initiative, providing SEO support and managing targeted advertising across search engines, social media, and display platforms. We designed the strategy, created campaign assets, and oversaw execution in Japan.

Client Objective:

Emesent aimed to strengthen its online presence in Japan, improve its digital performance, and effectively communicate its lidar-based drone technology to a niche audience. Their ultimate goal was to increase visibility, drive engagement, and build awareness of their solutions in the Japanese market.

RealCRO’s Contribution:

RealCRO conducted an on-site SEO audit to enhance content for local search preferences and identified high-quality backlink opportunities to boost Emesent’s online authority. We developed a multi-channel advertising strategy, producing programmatic display, social media, and search engine advertising assets in English and Japanese. Our team supported campaign setup, monitored performance, and delivered a comprehensive report with actionable recommendations.

Results Achieved:

The collaboration resulted in a stronger digital presence for Emesent in Japan, with relevant SEO optimizations suggested to support with increasing visibility among their target audience in Japan. The advertising campaigns successfully drove traffic and engagement, while the final campaign report provided a roadmap for sustained growth and optimization in future marketing efforts.

ON-SITE SEO AUDIT

RealCRO conducted a comprehensive review of Emesent’s on-site content to optimize it for Japanese search engine preferences.

This process ensured that the website’s content aligned with local linguistic and cultural nuances, enhancing its relevance and effectiveness in reaching the target audience.

OFF-SITE SEO OPPORTUNITY SCANNING

To bolster Emesent’s digital presence, RealCRO identified high-quality backlink opportunities across general and industry-specific media outlets.

These carefully selected backlinks were to help improve the website’s authority and visibility in search engine rankings, establishing a stronger online foundation for Emesent in Japan.

SOCIAL MEDIA ADVERTISING CAMPAIGN

Our team designed visually engaging and culturally relevant social media ads, ensuring alignment with Emesent’s brand identity.
These assets were optimized for platforms popular among B2B audiences in Japan, maximizing engagement and awareness.

SOCIAL MEDIA ADVERTISING CAMPAIGN

PROGRAMATIC DISPLAY ADVERTISING CAMPAIGN

RealCRO developed dynamic display advertising assets to reach targeted audiences through programmatic platforms.
These assets included visually impactful designs and clear messaging to capture the attention of decision-makers
within the industrial and technology sectors.

PROGRAMATIC DISPLAY ADVERTISING CAMPAIGN

CAMPAIGN MONITORING AND REPORTING

RealCRO provided end-to-end support by closely monitoring campaign performance across all channels.
By analyzing key metrics for SEA, social media, and display advertising, we ensured each channel delivered measurable results.
A detailed campaign report summarized the outcomes, offering Emesent valuable insights and actionable recommendations to optimize future strategies.