INSTAGRAM MARKETING AGENCY IN JAPAN

As a dedicated Instagram Marketing Agency in Japan, we have supported the Yamanashi Sake Association since 2020 by elevating their brand visibility through strategic storytelling, multilingual content, and engaging event marketing.

Client: Yamanashi Sake Organization

Collaboration date: 2020 – 2025

Nature of collaboration: Retained collaboration

Type of Projects Delivered:

We launched and developed the Yamanashi Sake Association’s Instagram presence from scratch. Our focus was on visually appealing storytelling, highlighting the region’s rich sake culture and engaging with a niche but dedicated audience of sake enthusiasts.

Client Objective:

The Yamanashi Sake Association sought to raise awareness of local sake breweries, connecting with both domestic and international audiences to boost interest in Yamanashi’s sake offerings.

RealCRO’s Contribution:

We crafted compelling content that showcased the unique aspects of Yamanashi sake, building a consistent visual identity and engaging directly with followers. Our work involved content creation, community management, and regular interaction with the growing audience.

Results Achieved:

The page steadily grew a dedicated following, establishing the Yamanashi Sake Association as a trusted source for enthusiasts. Our efforts fostered greater visibility for local breweries and created a stronger connection with the sake community.

BRAND POSITIONING AND STORYTELLING

We began our collaboration by positioning the Yamanashi Sake Association as a symbol of quality and tradition,
creating a unified brand that reflects the region’s heritage.
This included developing comprehensive brand guidelines based on in-depth research and interviews with local brewery leaders.
Our efforts extended to creating a Geographical Indication (GI) mark to certify the authenticity of Yamanashi sake.

MULTIMEDIA CONTENT PRODUCTION

To capture the essence of Yamanashi’s sake culture, we produced a 12-15 minute video that serves as an educational and promotional piece.
This video, available in English, Chinese, and Japanese, highlights the region’s natural beauty,
the quality of its water, and the craftsmanship of its breweries.
The video was crafted to be adaptable into short standalone clips, providing versatile content for digital platforms.
We followed this by producing a video showcasing food pairings, filmed at Tokyo’s renowned Kafuka restaurant,
and capturing the experience of enjoying Yamanashi sake.

WEBSITE AND DIGITAL PRESENCE ENHANCEMENT

We revitalized the Yamanashi Sake Association’s digital presence by redesigning their website.
The new trilingual UX caters to English, Chinese, and Japanese audiences, featuring custom content from compelling copy to stunning visuals.
Our design included a detailed map of Yamanashi’s water sources, emphasizing the link between local ingredients and the unique flavors of the sake.
The website serves as a comprehensive resource for exploring the region’s brewing traditions.
Website UX – Trilingual

EVENT MARKETING AND VIDEO PRODUCTION

Our video production extended to events, including the “Yamano Sake” event hosted at Bulgari restaurant in Tokyo.
We captured the essence of the gathering, producing an engaging video that showcased the culture of
Yamanashi sake and its connection to fine dining.
This content was shared across platforms to build excitement and attract new audiences to the brand.

INSTAGRAM MANAGEMENT AND
COMMUNITY ENGAGEMENT

For two years, we have managed the Yamanashi Sake Association’s Instagram account, creating trilingual content tailored to different target audiences.
Our efforts included community management, designing impactful visual content, running advertising campaigns,
and consistently monitoring performance.
We leveraged Instagram’s visual platform to highlight the region’s scenic beauty, the art of sake making, and the distinct qualities of each brewery, driving engagement and enhancing brand visibility.

DATA DRIVEN CAMPAIGNS AND REPORTING

Our Instagram marketing strategy has been data-driven,
with ongoing campaign management focusing on audience growth and engagement.
We provided regular analytics and performance reports to
the client, ensuring that our strategies were aligned
with their goals.
Our efforts have contributed to a steady increase in followers, engagement rates, and overall awareness of Yamanashi sake.

PROJECT DASHBOARD AND
LONG-TERM IMPACT

To foster transparency and drive sustained success, we implemented a project dashboard that consolidated key data, monitored progress, and provided real-time reporting.
This tool became a pivotal element in our collaboration, streamlining project management and ensuring alignment with long-term strategic goals.