MARKETPLACE MARKETING AGENCY IN JAPAN

Arctic Blue Beverages, a leading Finnish spirits company, partnered with RealCRO marketplace marketing agency in Japan to introduce their premium gin to Japanese consumers. The collaboration focused on market research, digital optimization, product localization, and experiential marketing to establish Arctic Blue Gin as a premium choice in Japan’s competitive spirits market.

Client: Arctic Blue Beverages

Collaboration date: 2020 – 2021

Nature of collaboration: Retained collaboration

Type of Projects Delivered:

RealCRO provided services including market research, website optimization, online marketplace strategy, product localization, Amazon Japan store creation, and premium tasting event organization.

Client Objective:

Arctic Blue sought to gain a strong foothold in Japan’s competitive premium spirits market.
Their objectives included understanding market dynamics, optimizing their digital presence, choosing the right e-commerce platform, localizing product packaging, and creating buzz through high-impact local activations.

RealCRO’s Contribution:

RealCRO’s tailored approach combined market research, product localization, digital strategy, and experiential marketing to support Arctic Blue’s successful launch in Japan. By leveraging our expertise as a marketplace marketing agency in Japan, Arctic Blue Gin was positioned as a standout product in a competitive market.

Results Achieved:

Arctic Blue successfully launched their Amazon Japan store and established a strong local presence. Localized bottle stickers ensured smooth distribution, while premium tasting events connected Arctic Blue with key influencers in Japan’s spirits industry.
RealCRO’s data-driven strategies empowered Arctic Blue to confidently navigate Japan’s complex premium spirits market.

MARKET RESEARCH AND STRATEGIC RECOMMENDATIONS

To assess Japan’s market potential for Arctic Blue Gin, we conducted detailed quantitative research, delivering insights into consumer behavior, market trends, and opportunities.
A comparative analysis of Rakuten and Amazon Japan led to our recommendation to prioritize Amazon for Arctic Blue’s market entry.

BOTTLE STICKERS LOCALIZATION

RealCRO localized Arctic Blue’s bottle stickers to meet Japanese consumer and customs requirements.
This involved translating and adapting ingredient lists, creating compliant designs, managing printing, and coordinating shipments to distributors in Singapore and Osaka. This step ensured Arctic Blue’s product was ready for seamless entry into the Japanese market.

AMAZON JAPAN STORE CREATION

RealCRO created Arctic Blue’s Amazon Japan store, handling all aspects of copy localization, design, and publishing. The store reflected Arctic Blue’s premium identity, helping them connect with Japanese consumers through a trusted e-commerce platform.

WEBSITE AUDIT AND OPTIMIZATION

As a marketplace marketing agency in Japan, RealCRO audited Arctic Blue’s Japanese brochure website to ensure it appealed to local audiences. Recommendations focused on enhancing user experience, optimizing technical aspects, and localizing copy for cultural relevance.

PREMIUM BAR TASTING TOURS

To introduce Arctic Blue Gin to influential industry players, RealCRO organized tasting sessions at premium Tokyo bars. These events provided a platform to connect with bar owners and mixologists, strengthening Arctic Blue’s presence in Japan’s luxury beverage scene.

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