Picture Time – A Message of Hope in Challenging Times
In the midst of the global pandemic, 2021 was a year marked by continued uncertainty. International flights were grounded, global trade slowed, and industries like hospitality and tourism faced unprecedented challenges.
Yet, even in the toughest moments, there is room for hope and resilience.
At RealCRO, an account-based marketing agency in Japan, we wanted to do more than acknowledge these difficulties, we wanted to spark a moment of joy.
Our “Picture Time” campaign was designed to help our contacts look forward with optimism while reconnecting with their professional goals.
A World in Pause
For over a year, businesses around the globe struggled to adapt to an entirely new reality.
The pandemic halted not only physical movement but also emotional connection. Masks, while necessary, obscured smiles, and the shared human experience of positivity seemed to wane.
As an account-based marketing agency in Japan, our role has always been to support our clients and partners in meaningful ways.
This time, our creative solution went beyond traditional marketing to focus on human connection and recovery.
The Concept – Picture Time
The idea behind Picture Time was simple yet profound: invite 60 of our valued contacts to a private, professional photo shoot at our Tokyo office.
Each guest was given the opportunity to step into the studio, remove their mask, and capture a moment of genuine happiness.
The professional portrait served as more than just a photograph.
It became a symbol of looking ahead a tool for rebuilding professional presence and confidence.
Whether for LinkedIn profiles, resumes, or upcoming speaking engagements, these portraits carried the message of resilience and optimism.
Mechanics of the Campaign
The Picture Time campaign combined careful planning and personal touches to create a memorable experience.
Private and Safe Sessions: Guests were invited individually, ensuring safety and comfort.
Masks were worn until the photo session, where guests could relax and be themselves in front of the camera.
Professional-Grade Photography: Each participant received a high-quality portrait, tailored to enhance their professional presence on platforms like social media or presentation materials.
A Personal Message of Hope: Every photo came with a simple yet heartfelt message from our team: “Smile for the future. The best is yet to come.”
Thoughtful Follow-Up: Beyond the shoot, we maintained connections with each guest, reinforcing the personal relationships at the heart of our work as an account-based marketing agency in Japan.
Strategy and Execution – Creativity as a Catalyst for Recovery Offline
The Picture Time campaign showcased the essence of account-based marketing: forging meaningful, personal connections with our audience.
By leveraging our creative expertise, we contributed to our clients, partners, and prospects recovery with a tangible asset a professional portrait that added value to their personal and professional lives.
As an account-based marketing agency in Japan, we understand the importance of combining empathy with innovation.
This campaign was a testament to our ability to blend strategy with human-centered creativity, even during challenging times.
Looking Ahead – The Power of Positivity
The “Picture Time” campaign was more than a seasonal gesture; it was a reminder of the strength in community and the importance of nurturing professional relationships.
It exemplified how RealCRO continues to prioritize not only results but also the human connection at the heart of every campaign.
As we move forward, RealCRO remains committed to delivering impactful, account-based marketing strategies that resonate with people on a deeper level.
Whether through innovative campaigns or personalized initiatives, we’re here to help you and your business thrive.
Contact RealCRO, your trusted account-based marketing agency in Japan, and let’s create campaigns that inspire, connect, and deliver meaningful results.
Let’s care. Let’s create. Let’s climb together.
