Switzerland Tourism collaborates with RealCRO
for a brand awareness campaign in Japan.

As the travel industry prepares for recovery, Switzerland Tourism partners with RealCRO, a multilingual destination marketing agency in Japan, to keep Switzerland top of mind for Japanese travelers this summer.

The campaign, designed to showcase Switzerland’s unique charm, combines digital out-of-home (DOOH) advertising, programmatic advertising, and social media strategies. It aims to remind travelers in Tokyo and Osaka of Switzerland’s breathtaking landscapes and exceptional hospitality, ensuring they see Switzerland as a safe and serene travel destination when international travel resumes.

Sara Roloff, Head of Switzerland Tourism in Japan, stated, “Switzerland is considered a safe and comfortable travel destination. By working with RealCRO, we aim to remind Japanese travelers seeking peaceful and memorable experiences that Switzerland, with its natural beauty, is ready to welcome them.”

Adrien Caron, Head of Business Development at RealCRO, expressed enthusiasm about the collaboration, saying, “It’s an honor to promote such a stunning destination in Japan. Switzerland offers unmatched safety and hospitality, and we’re confident this campaign will resonate deeply with Japanese travelers.”

DOOH Advertising: Switzerland Tourism’s campaign will run on prominent digital screens in Tokyo’s Shibuya, Shinagawa, and Roppongi Hills from August 30 to September 5. In Osaka, the campaign will appear at Umeda Station until September 12.

Programmatic and Social Media Advertising: The campaign includes video ads on YouTube and Facebook, running until October to engage audiences with inspiring content about Switzerland’s travel offerings.

Switzerland Tourism is a federal corporation under public law, responsible for promoting domestic and international tourism. They position Switzerland as a premier destination for holidays, travel, and conferences, showcasing the country’s unique landscapes and cultural richness.For more information, visit Myswiss.jp.

RealCRO is a Tokyo-based destination marketing agency in Japan, specializing in tailored marketing strategies for the travel and tourism industry. With expertise in digital marketing, brand awareness, and cultural localization, RealCRO connects global destinations with Japanese travelers through impactful campaigns.
For more information visit Myswiss.jp or contact RealCRO: www.realcro.com