RealCRO impact marketing agency launches the Global CROgging Movement

A Simple Step for a Cleaner Planet, a Stronger Community, and a More Human Brand World

“I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.” Helen Keller

At RealCRO, impact marketing agency agency, we believe impact doesn’t always require complexity.

Sometimes, the most powerful ideas are the simplest ones, and the most effective campaigns start with genuine care.

Introducing CROgging: Collect + Rubbish + Jogging

Our latest CSR initiative blends sustainability, fitness, and community action into one inclusive activity: CROgging.

By combining jogging with rubbish collection, CROgging turns your Sunday morning workout into an act of civic pride.

“It was not our litter, but it is our planet.”

Our first official CROgging event took place at Tokyo’s Hibiya Park, in collaboration with the Tokyo Metropolitain Park Association Team .

With reusable gloves and collection bags in hand, our team jogged through the park, gathering plastic waste, discarded cans, and forgotten trash.

What could have been a regular morning run became a shared mission.

From early risers to first-time volunteers, the contagious energy was undeniable.

Our team felt a sense of pride, joy, and connection that no strategy deck or KPI report could deliver.

Why CROgging Matters?

As an impact marketing agency, RealCRO recognizes the importance of walking the talk.
Environmental responsibility, team building, and community engagement should never be treated as afterthoughts, they should be built into brand culture.

CROgging reflects our belief that small acts can create ripple effects.

In a world flooded with noise, real impact is felt in authentic, human gestures.

It’s these stories that inspire, mobilize, and give brands a soul.

RealCRO’s Vision: From Tokyo to the World

We believe CROgging can become a global movement, not just a RealCRO event.

Contact us if you are interested in joining the CROgging movement we are looking for:

1– Corporate teams to integrate CROgging into their internal wellness or CSR programs

2– NGOs and local charities to co-organize CROgging events and benefit from increased visibility and fundraising potential

3– Government organizations and city councils to host CROggings as part of city-wide sustainability or ESG campaigns

4– Sponsors and brands who share our values to partner with us, provide tools or merch, and help scale the impact

Let’s Make CROgging Contagious

Our planet deserves more care.

Our communities need more action.

Our brands can inspire both.

To become a CROgger, co-organize a CROgging event, or sponsor future initiatives, please contact us at RealCRO.

Together, we can turn a jog into a journey of change.

Let’s move, let’s clean, and let’s care, together.